RAWR BUBBLEGUM BRANDING

OCTOBER 17

OVERVIEW

RAWR Bubblegum is a fictional bubblegum product for kids that was made together with my team, Jorel Dytuco, Anne Lenoa, and Francheska Dela Cruz. What I did here is mostly designing the brand along with the packaging and logo design.

The style of its brand centers friendly monsters (made by Jorel Dytuco). Its color palette is vibrant primary and secondary colors making yellow as the major color of this branding.  Since it’s targeted to kids, these color choices would definitely attract to them.